Ethics, a growth industry we can manage without

1 	Explain what you understand by the term 'corporate culture'.

2 	From the evidence provided by the articles, what evidence is there to 		suggest that Body Shop is meeting its corporate principles of: respecting the 	environment no testing of cosmetics on animals; fair trade; meeting the 		needs of real people educating.

3 	Do the articles provide any evidence that Body Shop has a more subtle 		motive for its ethical stance?

4 	In small groups, discuss whether it is possible for Body Shop to achieve 		simultaneously the objectives of  growth, profit maximisation and 			protection of the environment.

5 	Body Shop places considerable emphasis on its policy of 'trade fair'. What is 	'trade fair'? Why may it be seen as more desirable than providing overseas 	aid?